Search Engine Optimization (SEO) is now morphing into Search Experience Optimization. The people at BlueHost put this video together and it does a decent job of explaining SEO. The new and modern SEO is much more than the old shotgun approach where there were a lot of “keywords” used repeatedly to the point of making an entire page look ridiculous. Now, SEO is used to improve content, make certain all images are sized correctly and add to the overall theme of the page. User experience is of prime importance. All web pages now must be Mobile Friendly, requiring web developers to actually think about the search engine ramifications of their design. Every website should be responsive, meaning that it looks good on all devices, including desktop, laptop, noteboooks and notepads, as well as all smartphones, including both android and iphone.