What is search engine optimization? (Inbound Certification Course – Class 2.1)

Sign up for your free HubSpot Academy account to take this free “Inbound Certification” course, train with your team, and apply what you’ve learned with free marketing and sales software tools: bit.ly/2osw8wu

By the end of this class, you’ll be able to pick the right keywords for your site, ensure that search engines understand the content on your pages, and start earning links from outside sources. All of these elements will help make a solid foundation for your search engine optimization plan.

To start, let’s define what search engine optimization is:

Search engine optimization, or SEO, is the process of improving your website so that it attracts more visitors from search engines.