Search Engine Marketing 101
More Search Engine Visitation
Maybe you can get those search engine spiders to crawl your website more often after all. It is well known that regularly adding new information for your target audience is a good thing and is recommended by most SEO consultants. By doing this, it can also help move those crawling spiders to your website. The more they visit, they higher your website may rank in the internet world. This is really search engine marketing (SEM) 101.
One way to accomplish this is to publish blog information on a timely basis thus continually adding new information and updating your site. When posting to your blog, you want to have relevant content for your target audience. Fresh and relevant content will have readers returning again and again. This is one accepted methodology of SEO to help with those search rankings. Updating your blog frequently helps your website rankings.
Another way to get those spiders crawling is update your website homepage regularly. The idea here is that your homepage will be different each time the search engine spider visits, prompting it to visit more often. This sends all the right signals to the search engines and makes a lot of common sense too – since the search engines want to deliver the best AND freshest content for each keyword search. If you are not consistently delivering fresh content then the search engines may not flag your site as an authority. The headline and basic information will remain static, but the content will change. In fact the content can be shuffled around on a continuing basis. Who says? Well Google says, that’s who!
The idea here is to have a plan for adding fresh content. When you have a new blog post, add a blurb on the homepage with a link to the post. Give a snippet of the post that will make the reader want to go to the blog. Be creative and imaginative here while being honest. Do this on a consistent basis. Maybe not the same day every week, but have a new post at least once a week. For the homepage, continually shuffle content so the page is always fresh. When this information changes it will stimulate more visits, more often, from search crawlers.
When a search engine visits your site and the site has changed, it will check back on a more timely basis. This is especially true with additional content being added on a regular basis. Search engines like fresh and new content while being relevant. This is especially important, no matter how often you change content, it must be relevant.
Here’s the concept. A search engine spider indexes your site. You then publish a new blog post. You update your home page to reflect the new blog content. You now have additional content and you’ve changed your homepage as well. On the return of the spider to index your site it is noted that there are homepage changes and additional content is present. Over a period of time this will help with recognizing your site as an expert site and should help increase your search standings.
Formulate a content changing plan and have fun!