SEO Checklist for New Websites – DIY Search Engine Optimization

diySEO resources –
Do-It-Yourself Search Engine Optimization

SEO Checklist for New Websites, by Rand Fishkin of SEOmoz

Starting a new website is all about the details. Don’t forget something that will later hinder your search engine rankings. The SEO Checklist for New Websites will help keep you organized and save you a lot of grief.

#1 SEO Tutorials for Beginners | What is SEO? Learn the principles of SEO and help to promote your website within Google and the other Internet search engines. | SEO Training & Tutorials

– What is search engine optimization?
– Take SEO seriously, don’t dabble
– Anyone can do SEO!
– SEO and ROI (return on investment)
– What is possible, and what is not possible with SEO
– Onsite and offsite SEO
– Different search engines
– How search engines work
– Robots, spiders and crawlers
– Organic vs. Paid search results
– Many YouTube videos about SEO are wrong or out of date
– Google keeps changing — penguin and panda
– Over optimization hurts
– What is a web server?
– Index.htm – the home page
– PageRank
– Link juice
– Are you paying for past SEO mistakes?

© 2013 Cheltenham Group Pty. Ltd.

What Is Search Engine Optimization / SEO

Don’t know what search engine optimization is? Know someone who needs easy to understand overview of SEO? That’s what this video provides, in three minutes. It’s part of the many resources provided by Search Engine Land’s “What Is SEO” page & the video was created with Common Craft, which has many other great, short explainer videos like this at

Search Engine Marketing

Does your startup have a web presence?
Is your web site targeting the wrong viewers?

For premium-quality outsourcing service
Trust in the search engine marketing pros!

Our well-trained web advertising team
Can help unleash the potential of your websites!

You’re assured of internet marketing
Effective, competent & successful!

We have competent web designers
Content writers and Graphic artists

Expert virtual assistants
Search engine optimization experts

Work with our team of professionals
See just how successful your business can be

Get the search engine advertising experts
Log on to now!








SEO And Penquin 3.0

SEO Industry Gears Up For
Penquin 3.0 Latest Release From Google

Some Sites Will Suffer Ranking Penalties

If you were among the thousands (hundreds of thousands? OK – millions) of search engine optimization professionals, webmasters, and site owners who were shocked following Google’s first release of Penguin 1.0 in 2012.the release of Google Penguin 1.0 (in 2012), well here it is again! Last year, Google released a minor version upgrade, dubbed Penguin 2.1, which was irritating, but not too damaging. But now, here comes a big release, full force Google Penguin 3.0 and the search engine optimization and SEM people are gearing up for a full onslaught. Released officially on October 21, 2014 the Penguin 3.0 has already reaped havoc on several websites. Here’s another article about the
Penquin update.

As with earlier versions, the Penguin 3.0 will impact sites that do not comply with Google’s strict website guidelines.

Google’ release was mighty stealthy and many industry pros were caught off guard. There were rumblings, but finally Google made it official making this statement, using Google+ (wow, talk about insular – like Google+ is a big news outlet):

“On Friday last week, we started rolling out a Penguin refresh affecting fewer than 1 percent of queries in U.S. English search results. This refresh helps sites that have already cleaned up the web spam signals discovered in the previous Penguin iteration, and demotes sites with newly discovered spam.

It’s a slow worldwide rollout, so you may notice it settling down over the next few weeks.”

Then Google goes on to list a number of reference articles to help explain Penguin and Google’s philosophy.

What Makes Penguin 3.0 Different?

Penguin 3.0 is said to affect 1 percent of search results. Below is the estimated impact from the previous version of Penguin from Search Engine Land:

    Penguin 1.0: 3.1 percent
    Penguin 1.1: 0.1 percent
    Penguin 1.2: 0.3 percent
    Penguin 2.0: 2.3 percent
    Penguin 2.1: 1 percent

The overall impact will be far less than the original Penguin from 2012, however, most websites have been scrambling to cleanup whatever mistakes or problems they had at that time so the only point of Penguin 3.0 has got to be a much sharper pencil and there will be many websites that just can’t make the cut.

According to an article in Forbes, Google confirmed to Forbes Magazine that Penguin 3.0 has a major twist in the algorithm that makes it much different from the 2.0 version. So, webmasters, SEO professionals, and site owners should already feel the heat from this change.

The impact will be surprisingly positive or painfully unpleasant. Penguin 3.0 will either seriously downgrade, if not entirely wipe out a website’s rankings, or it could boost a website that has made improvements. Spam style sites are in deep trouble since Penguin 3.0 seems to be geared entirely toward spammy sites.

Penguin 3.0 is going after the spam link programs in a big way. Positive linking approaches will be rewarded, while link spam will be severally punished. Google does have som recommendations to avoid linking programs and techniques:

Do not buy or sell links
Avoid too many link exchanges
Do not use to create links
Avoid links with SEO anchor text in articles or press releases
Stay away from low-quality directory or bookmark site links
Don’t use links in the footers or templates of sites on a wide scale
Don’t use forum comments with optimized links signatures and posts

The best way to beat Google is to not try, just follow the latest Guideline Policies.

More information