Search Engine Marketing Tip – Pairing AdWords & Analytics

Sherpas Talking Shop is a webisode series devoted to the exciting and constantly evolving world of Marketing. Watch as two Sherpas take you through stimulating and friendly conversations about a variety of marketing topics each aimed at delivering value in the form of advice, technical skill improvement or just plain humor.

This SEM tip is a teaser for our second ever full-length episode to be released this January.

Sherpa would be happy to answer any questions regarding SEM.

Like, Comment and Share! For social media news and tips follow @Sherpa45 on Twitter and Sherpa Marketing on LinkedIn.

Stay tuned for our next guest Marty Fisher, talking some shop on Branding!

Agile Marketing – Whiteboard Friday Moz

Howdy, SEOmoz fans! In today’s video, we’ll explore the nifty, nefarious world on Agile Marketing. We’ll take a look at four key principles of Agile Marketing and talk about how you can use them to hack your organization to deliver more value to your customers more often by breaking down barriers and removing impediments to your progress.

Check out the blog post for the full video transcript:

How does Google search work?

Hi Matt, could you please explain how Google’s ranking and website evaluation process works starting with the crawling and analysis of a site, crawling timelines, frequencies, priorities, indexing and filtering processes within the databases etc. RobertvH, Munich

Have a question? Ask it in our Webmaster Help Forum:!forum/webmasters

Read publications by Googlers:

“The Anatomy of a Large-Scale Hypertextual Web Search Engine”:

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Search Engine Marketing Jobs

Search Engine Marketing Jobs – In case you’re exhausted from pretty much all the rip-off, nonsense, difficulty, confusion and even uncertainty always associated with making an effort to discover ways to REALISTICALLY build one extra income source for the average people out there, well then we certainly have Great news HERE:

What is SEO and how does it work?

Search Engine Optimization (SEO) is now morphing into Search Experience Optimization. The people at BlueHost put this video together and it does a decent job of explaining SEO. The new and modern SEO is much more than the old shotgun approach where there were a lot of “keywords” used repeatedly to the point of making an entire page look ridiculous. Now, SEO is used to improve content, make certain all images are sized correctly and add to the overall theme of the page. User experience is of prime importance. All web pages now must be Mobile Friendly, requiring web developers to actually think about the search engine ramifications of their design. Every website should be responsive, meaning that it looks good on all devices, including desktop, laptop, noteboooks and notepads, as well as all smartphones, including both android and iphone.

How To SEO Your Website In 2014.

The fact is, Google and SEO has evolved tremendously over the past couple of years and unless you’re using updated methods, traditional SEO could be hurting your website.

It’s true, bad SEO can hurt you!

Some SEOs use dodgy tactics to try and make a rubbish website rank — some of these tactics work short term (most of them don’t) but either way Google ends up squashing them with a single algorithm update.

So what is considered best practise when asking the question “how to SEO your website in 2014″… watch this video discover the best methods from the team at Melbourne SEO Services.

And of course if you need any further help or are looking for an SEO audit, contact the team here at Melbourne SEO & Video: